Lana Del Rey‘s magnum opus, Norman Fucking Rockwell! was released in September of 2018 and earned the singer-songwriters the acclaim she had been laying the foundation for since 2012’s Born to Die. A year after her lackluster album/ collection of good songs Lust for Life, she released the first single from NFR, “The Mariner’s Apartment Complex” and quickly followed it with another single, the 9:38 song “Venice Bitch.” She began building hype for the record, a cohesive record using the Americana formula Del Rey uses best, a year before its release. The singer awkwardly promoted the album in October of 2018, 11 months before its release, at an Apple Keynote event. The singer wasn’t allowed to say the name of the her upcoming album or its single, which she played censored, “Venice Bitch,” as Jack Antonoff played the piano.
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| Norman Rockwell’s Saturday Evening Post Cover, Public Domain |
YOU DON’T EVER HAVE TO GO FASTER THAN YOUR FASTEST PACE. I remember a coffee table book we had, a warn spiral-bound collection of Norman Rockwell’s most popular Saturday Evening Post covers. The paintings are uniquely American, often slightly uncouth, compared to what would have been considered proper art of the day. Born in 1894 and dying in 1978, Rockwell set out to capture Americans as they were, sometimes overweight, showing full expression to a surprising moment, and in the common working-to-middle class settings of the day. He captured American life in the way that The Simpsons or Rosanne captured the American family when the pretense of the cameras in Leave It to Beaver or The Brady Bunch had packed up and the family was left to untuck their shirts or have an argument. One painting I remember the clearest is No Swimming, a paining in which three boys are running with, trying to put their clothes back on. I stared at that paining taken by the lifelike use of motion and detail of the moving bodies. Viewers don’t know exactly what the boys are running from, but anyone who was once a kid knows exactly what they are running from. Looking at this painting when I was about seven or eight years old, it made me feel a fascination I had never felt before.
Read “California” by Lana Del Rey on Genius.
