Music promotion is very important, especially since there are more and more albums, EPs, singles, music videos, limited-edition vinyl pressings, and deluxe editions all cluttering our Spotify updates. One of the most common ways that artists grow interest in their albums is by pre-gaming their listeners with singles. Back when radio was the primary way listeners heard pop music, an artist may have released a single shortly before the album dropped. Sometimes delays in the release would cause the artist to drop another single to keep up momentum. These days artists commonly release three or four singles, sometimes up to half the album before the album’s release.
| “Lady Lilith” by Dante Gabriel Rosetti. |
I DON’T NEED A FUCKIN’ INTRODUCTION. In 2021, when Halsey released her record If I Can’t Have Love, I Want Power, she decided to forego singles, instead releasing the album at once. Lyrically, the record is filled with statements of empowerment. Musically, producers Nine Inch Nails’ Trent Reznor and Atticus Ross transform Halsey from a pop star to a dark rock god. While the album wasn’t preceded by a single, an account associated with Halsey posted an image on Instagram before the record’s release: the painting Lady Lilith by Dante Gabriel Rossetti. The singles released from the record after its release haven’t become classics in the Halsey canon as her radio-ready pop. After releasing two singles, “I Am Not a Woman, I’m a God” and “You Asked for This,” Halsey recorded other songs and seemed to move on from her fourth album cycle. However, earlier this year, she collaborated with Blizzard Entertainment, remixing her track “Lilith,” which would become the theme song to the game Diablo IV and her third single from her fourth record.









